Discover
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Define
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Design
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Deliver
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Discover • Define • Design • Deliver •
Who We Are.
Will Kelleher
A visual storyteller with 15+ years of experience in video production as a director and director of photography, William has built a career capturing culture through compelling visuals. He specializes in crafting emotionally resonant stories that elevate identity and spark connection. His portfolio includes collaborations with artists like The Rolling Stones, Post Malone, and Dua Lipa. William has also worked with top-tier brands such as Good American, T-Mobile, Tito's Vodka, American Express, and The Ritz Carlton Hotels.
Co-Founder & Content Lead.
Marcel Kasmer
With 15+ years of experience in technology, digital media, sports, and entertainment, Marcel specializes in driving brand partnerships from concept to execution. Previously, Marcel led strategy at Intel Sports and C360 Technologies (acquired by Cosm), that helped create immersive experiences to redefine fan engagement. Productions include AR/VR content for the NFL, NBA, NHL, PGA Tour and Paramount Pictures. Marcel is driven by collaboration, pushing industries forward through creativity and technology.
Co-Founder & Project Lead.
Marcus McDougald
Over a decade of leadership in sports, music, and fashion. As LAFC's first Creative Director and SVP of Content & Creative, Marcus played a pivotal role in building the club's brand from its inception, leading an award-winning team and helping LAFC become the first MLS franchise to reach a $1 billion valuation (Forbes). Driven by a belief that storytelling is at the heart of impactful branding, Marcus specializes in crafting narratives that bring people together, align passion with purpose, connecting fans of brands to a larger mission.
Co-Founder & Creative Lead.